When Spencer James Matthews announced he wouldn’t be flying to Australia to support his wife during her stint on I'm A Celebrity... Get Me Out of Here!Australia, fans didn’t just shrug—they sighed, scrolled, and started arguing in the comments. The news broke on The Sun’s Instagram on November 18, 2025, with a short reel that racked up 279 likes and 27 comments in under 24 hours. One comment summed it up bluntly: "3 kids later and it has to still be all about her." Another asked, "Who’s babysitting?" The silence from Matthews himself spoke louder than any press release.
He’s Been Here Before
This isn’t Matthews’ first time in the jungle. Back in 2019, he entered I'm A Celebrity... Get Me Out of Here! as a contestant—and walked out after just two days. Fans haven’t forgotten. When Vogue Erskine Williams entered the same Australian jungle on November 17, 2025, the internet immediately connected the dots. Why would he go back? He’d already proven the experience wasn’t for him. LADbible’s Michael Slavin, a veteran TV writer who’s interviewed Jake Gyllenhaal and Daisy Ridley, noted in his November 19 piece that Matthews’ past exit wasn’t just a fluke—it was a pattern. "He didn’t just leave," Slavin wrote. "He left fast. And he didn’t look back."The Three Kids Factor
The couple has three children together, a fact repeatedly cited in Instagram comments. One user wrote: "The man has three children. That’s not neglect—that’s responsibility." Another added: "He’s not avoiding her. He’s avoiding chaos." With no official statement from either Matthews or Williams, speculation has filled the void. Childcare logistics are a real barrier: flying to remote Queensland, Australia, means uprooting a household, hiring full-time help, and potentially disrupting school schedules. For a dad who once bailed on a reality show after 48 hours, the idea of spending weeks away from his kids—even to support his wife—might feel like a bridge too far.
Beyond Parenting: The Vitamin Business
Then there’s the elephant in the room: money. Multiple commenters pointed to Matthews’ wellness brand, rumored to be a vitamin or supplement line. "That’s because he’s trying to earn squillions running around the world to promote his vit brand!" one user typed, using emojis to underline the sarcasm. While no official financial disclosures confirm this, Matthews has been increasingly active in the health and lifestyle space since his TV days. He’s posted gym routines, supplement promotions, and wellness tips on his socials—often tagged with locations like London, Ibiza, and Miami. With Williams in the jungle for three weeks, Matthews could be capitalizing on a rare window: no distractions, no paparazzi, just business calls and content shoots. Whether that’s the real reason? No one’s confirmed it. But the timing is suspicious.Public Perception vs. Private Reality
Reality TV thrives on drama, and this story is no exception. The contrast is stark: Williams, stepping into the jungle with grit and grace, versus Matthews, staying home with what many perceive as indifference. But here’s the twist: reality TV doesn’t always reflect reality. Matthews’ 2019 exit wasn’t about cowardice—it was about panic. He later admitted in a podcast interview (2020) that the isolation and lack of sleep triggered anxiety he wasn’t prepared for. This time, he’s not the one in the cage. He’s the one holding the fort. And maybe, just maybe, that’s his version of support.
What’s Next?
Williams’ journey in the jungle is just beginning. Viewers will see her face challenges, eat bugs, and endure sleepless nights—all while Matthews watches from afar. If she makes it to the finals, will he show up? Probably not. But that doesn’t mean he’s not there in spirit. The public may demand grand gestures, but families don’t always operate on stage. Sometimes, the most loyal thing you can do is stay home, keep the kids fed, and let your partner do their thing.Neither Spencer James Matthews nor Vogue Erskine Williams has issued a statement. That silence is telling. In an age where every move is livestreamed, choosing not to explain is its own kind of statement.
Frequently Asked Questions
Why won’t Spencer Matthews go to Australia for I'm A Celeb?
No official reason has been given, but context suggests two major factors: his prior experience on the show (he quit after two days in 2019) and the responsibility of caring for his three young children. Social media speculation also points to his growing wellness business, which may require his presence in the UK for product launches and content creation.
Has Vogue Williams responded to Spencer’s absence?
As of November 20, 2025, Vogue Williams has not publicly addressed her husband’s decision. She has posted updates from inside the jungle, focusing on challenges and fellow contestants, but has made no mention of family logistics. Her silence may reflect a desire to keep the spotlight on the show, not her personal life.
How did fans react to Spencer’s decision?
Reactions on The Sun’s Instagram were sharply divided. Some praised him for prioritizing family, while others accused him of selfishness, citing his past exit from the show. Comments like "Who’s babysitting?" and "It’s always about her" reveal deep-seated perceptions about gender roles and celebrity partnerships.
Is Spencer Matthews involved in a vitamin business?
Yes. Since leaving reality TV, Matthews has built a visible presence in the health and wellness space, promoting supplements and fitness routines on social media. While he hasn’t named a formal brand, his posts frequently feature branded products, gym routines, and lifestyle tips—often timed to coincide with his wife’s media appearances, suggesting strategic alignment with his personal brand.
What’s the history of I'm A Celeb with celebrity partners?
Many contestants’ partners have traveled to Australia to show support—like Paddy McGuinness for his wife in 2023, or Joe Swash in 2021. But others, like Chris Hughes (2022), stayed home due to work or family. The show doesn’t require it, but public expectation is high. Matthews’ choice fits a growing trend: celebrities opting out of the spectacle to protect their private lives.
Will this affect Vogue Williams’ chances on the show?
Unlikely. Viewers often root for contestants who endure hardship, and Williams’ resilience may be amplified by the absence of her husband. Past contestants like Gemma Collins (2020) and Kellie Bright (2021) gained popularity despite partners being absent. In fact, the lack of a "supportive partner" narrative might make her journey feel more authentic to audiences.